Proper Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey is a popular Irish whiskey brand that was founded by Conor McGregor, the famous MMA fighter, in 2018. The whiskey quickly gained a strong following, particularly because of McGregor’s star power, but it has also garnered attention for its quality, which is key to its growing success in the whiskey market. The whiskey is produced in Ireland, specifically in County Cork, and is made by a team of expert distillers.

The name Proper No. Twelve refers to McGregor’s roots in Crumlin, a neighborhood in Dublin, which is often referred to as "The Crumlin 12". The whiskey is marketed as a blend of Irish grain whiskey and single malt whiskey, designed to deliver a smooth and approachable drinking experience.